No argument that having the right enterprise e-commerce platforms is key to your company success online. Each expert you approach will advise you on the same. A good platform enhances your online presence. Also, it is the key to your customer relationship building and profitability. If you make the wise decision at platform selection stage, your business will flourish,and success will become part of you. However, making a perfect choice is not always the only option. People search for shortcuts that lead to future regrets. If you are one of this people, ignoring essential things in your platform selection process can help you to make the wrong choice. Here are 3 elements you should ignore to choose the wrong enterprise e-commerce platform:
Do not assess your business needs
Assessing your business needs is a tiresome affair. You do not need to waste your time determining what your business is willing to achieve. You have been in operation for several decades. So, moving online should not worry you. Retaining the current status will keep you going. Instead of assessing your business needs, look for what your peers on your niche are using and use it to build your online enterprise store. As you know, understanding your business needs is the core factor in selecting the right enterprise e-commerce platform. Hence, ignoring this aspect is the best formula for making the wrong choice.
Your business is at its climax. You do not need any other expansion. The reason you are moving online is to help your current customers to purchase your products easily. So, you do not want to know even the meaning of scalability. Your purpose is to deliver better services to your customers.
well, if you want to fail in your online business, scalability should not be a consideration in your enterprise e-commerce platform selection. Without it, your customers can be ready to miss your site during the peak seasons. Also, you must be ready to earn losses when unexpected traffic comes your way. Hence, ignore scalability.
Prioritizing security is not a good idea
Your sales level lies on having a user-friendly website. Investing in your website design and attractivity should be your priority. Security should not be an issue. All you need is profit,not religious followers. So, whether the customer will lose cash after purchasing a product on your site or not, you do not mind. Hence, go for an enterprise e-commerce platform that is insecure.
And that is the best formula for failing online.